We create elevated fashion, lifestyle and beauty campaigns from brief and conceptual to the final edit.

We’ve joined forces to create elevated, succinct and just plain cool campaign looks and messaging that beautifully reflect brand vision with clarity and really damn good energy.

Solange’s unique approach lies in her ability to conceptualize embraceable and brand-unique campaigns that she then brings to life through the collaborative direction of select super teams. The results of this collaborative work often disrupt in the best way, signalling a new day.

Adrienne is a well-known stylist, and her deep experience in fashion has given her a unique perspective. Her signature quiet luxury laden looks always strike a killer tone that resonates with the right audiences.

Together, we generate visually compelling campaigns that focus on unique style differentiators and express seasonality in a thoughtful new light. Our approach makes set life easy – a collaborative and chill experience committed to delivering exceptional work that earns big brand love.

  • Campaign Concept Design

    We visualize campaign creative that reflects brand and features super beautiful product. This early conceptual informs casting, location, set design and image style, aligning creative and marketing teams around a single vision. Disruptive messaging supports the visuals, capturing the audience and setting the client up to drive results.

  • Creative Direction

    In collaboration with the Marketing and Innovation Heads, we provide on-set direction to inspire and align beautifully executed campaign creative. Selecting and working directly with photographers and creators on seasonal imagery to ensure quick-turn, high level content generation from final edit to colour correction to file transfer.

  • Styling

    This service includes an initial walk-through of product and consult on the creative to ensure product can be shown in the best possible light. Styling services include collaboration on cast and set and ultimately the design of looks that will resonate with our audience in a big way.

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Solange Rivard
Brand & Creative Director

Having worked with such iconic Canadian brands as Joe Fresh, Tilley, Rise Little Earthling, bluboho, and la maison Simons, Solange balances her rich experience in creating and directing beloved fashion and lifestyle campaigns with a focus on brand clarity and business objectives. Leading teams through large and small productions for print, digital, and motion, Solange has an eye for beauty, charm, and impact, and a heart for good energy and celebrating our humanity.

With true respect and appreciation for the vision and efforts behind launching a collection or brand, Solange’s leadership approach creates space for the artists and talent she co-creates with as she seeks to maximize unique abilities by way of a free-flow on-set attitude. The results bring concepts to stunning new heights efficiently and energetically.

Solange loves what she does, and her belief in the collective genius is what makes the productions she directs a pleasure to be part of with results that gain interest from broader and enthusiastic audiences.

Adrienne Shoom
Stylist

Adrienne Shoom has worked in the Fashion industry for over 20 years. She launched her editorial career at Flare Magazine where she held the position of Fashion Director. She has collaborated with a wide spectrum of fashion photographers and creative teams to shape and define the vision of the magazine. She has worked with top models including Daria Werbowy, Linda Evangelista and Naomi Campbell as well as celebrities, Beyonce, Shania Twain and Eva Mendes (just to name a few).

Later she worked as an in-demand stylist before landing her position as Style Director for Joe Fresh; the fashionable, stylish and affordable Canadian brand started by entrepreneur Joseph Mimran who was the creative genius behind the Club Monaco and Caban brands.As the Style Director for Joe Fresh, Adrienne oversaw the styling and imaging for all marketing campaigns including print ads, tv commercials and special projects. She also styled the Joe Fresh fashion shows shown at Toronto Fashion Week.

Adrienne brings a fresh, modern aesthetic to fashion styling.